Café Coffee Day, India’s largest retail coffee shop chain, plans to open 19 more outlets across Pakistan in the next 12 months after the success of its first venture in Karachi, a top company official said here Sunday.
“We are opening the second retail outlet in Karachi next week in the posh Clifton area where we are already operating the first outlet since November 2006. We plan to open 18 more such outlets in the four provinces of Pakistan, covering Islamabad, Lahore, Peshawar and other cities later this year,” Café Coffee Day director Naresh Malhotra told IANS here.
Unlike in Vienna where the company already operates two retail outlets on its own, it has opted for a franchise route in Pakistan to comply with the regulatory framework there and protect its investments. The company is also in talks with two more low-cost air carriers to extend its reach beyond Air Deccan and GoAir in airline catering.
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